Minymo follows the trends of time and the themes are inspired by current trends. A theme for the collection is defined before the designer starts working.

This gives all involved parties a great foundation in terms of designing the collection, planning sales and targeting marketing efforts.

Minymo is an important part of the lives, play and everyday of our consumers. Thus, we have created three lines - Fashion, Outerwear and Basic – with vast possibilities and something that suits every taste and need. 

FASHION: A comprehensive and attractive Scandinavian collection with a cool design and happy and naive prints. For everyday use and play. For trendy kids from 0-14 years – from newborn to kids.

BASIC: Large selection of basic product for everydays use. From cool jeans concept to smart shirts and leggings. In mulity buy and great quality to reasonably prices. From newborn to kids – 0-12 years.

OUTDOOR: For active children aged 2-12 years – from snowsuits to jackets, pants, ski underwear and accessories. Focus on functionality, trendy details, quality and safety.